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FullStory is a leading digital experience analytics platform that helps businesses understand, analyze, and optimize their customer experiences across websites and mobile applications. By capturing every user interaction on a digital platform, FullStory provides detailed insights into customer behavior, highlighting where users are struggling, and offering powerful visualizations such as session replays, heatmaps, and conversion funnels. This allows businesses to troubleshoot issues, optimize their user flows, and increase customer satisfaction and retention.
The platform leverages machine learning and AI to uncover patterns in user interactions, automatically identifying points of frustration or areas for improvement. With robust integrations and an intuitive dashboard, FullStory allows teams in product, marketing, engineering, and UX to collaborate effectively and make data-driven decisions that enhance the user experience and drive business growth.
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